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About Sam Gonzalez, LLC.

Sam Gonzalez Headshot

Professional UX Designer and Lifelong Web Geek

I have been designing and developing WordPress websites since I was 14 years old and have always had a passion for people, psychology, and design. This passion, coupled with my experience in designing and developing websites, has made me the perfect candidate for a career in user experience (UX) design. Check out my UX portfolio here.

Over the past 8 years, I have worked as a full-time Product Designer for various B2B SaaS companies with a primary goal of making complex systems both satisfying and easy to use. I am now extending these skills to web novices and small businesses, helping them create user-friendly websites that power both their users and their business.

My expertise in WordPress website development and my passion for UX design will ensure that the website I create is not only visually appealing but also easy to navigate and use, resulting in a website that is more likely to be successful and help you meet your end goals.

Master's Degree

M.Sc in Human-Computer Interaction from DePaul University.

Bachelor's Degree

B.Sc in User Experience Design, Minor in IT from DePaul University.

UX/UI Expert

Formal training and experience creating user-friendly interfaces.

My Values

Business and Users

I take time to understand your business and users' needs to create a website that solves them in a results-driven way.


I'm straightforward and honest about pricing, expectations, and goals. A clear communicator and attentive to your questions.


Always friendly and easy to work with. A good working relationship will guarantee success for your project.

High Quality

I'm a perfectionist obsessed with detail in my work. I'm invested in delivering a high-quality experience for your users.

Based in Chicago, IL and ready to assist all geographic regions

Why should you choose a UX expert for your website project?

Hiring a web designer with training in user experience (UX) design can provide significant advantages over hiring a web designer without such training. A web designer with UX training has a deeper understanding of how users interact with websites, and can design a website that is visually appealing and easy to navigate and use.

Additionally, a designer with UX training can help identify and fix any usability issues that arise during the development process, resulting in a website that is more user-friendly and effective in achieving its goals. Overall, hiring a web designer with UX training can lead to a website that better meets the needs of its users and is more likely to be successful.
Don't let a confusing, poorly designed web experience drive customers away from your business.
There are several risks associated with hiring a website designer without training in user experience (UX) design. One risk is that the website may be visually appealing but difficult to navigate and use. This can lead to a high bounce rate (when users leave the website quickly) and low conversion rates (when users do not take the desired action, such as making a purchase or filling out a contact form). This can be detrimental to the overall success of the website.

All of these risks can lead to a website that does not perform well and does not generate a good return on investment. Hiring a web designer with UX training can help mitigate these risks and lead to a website that is more user-friendly, accessible, and effective in achieving its goals.

So, what are you waiting for? Let's create a strong online presence that you're proud of!

Complete Website Project Questionnaire
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